Author: Luke Benjamin

Outbound calling has long been a cornerstone of effective sales and marketing strategies. However, as businesses grow and evolve, so too does the way they approach this vital task. With…

AI technology has come a long way in recent years, but perhaps one of the most entertaining uses of AI today is the ability to generate voices that sound just…

The insurance industry, specifically life insurance, is going through a massive shift powered by AI. Getting life insurance is no longer a slow, paper-heavy process. AI is making it faster,…

No, cold calling isn’t illegal, but the landscape has changed dramatically due to the rise of consumer privacy laws. As more consumers seek to protect their privacy, governments have responded…

Businesses are now shifting how they sell products and services, and digital sales have become a key element of this transformation. Unlike traditional sales methods, digital sales take place entirely…

Cold calling can be intimidating. It’s often seen as an old-school sales technique that some think has lost its relevance. Yet, despite the rise of digital marketing and the explosion…

Cold calling has long been a cornerstone of B2B sales, but in today’s rapidly changing business environment, many wonder if it still holds value. The truth? Cold calling is as…

Sales teams keep up with evolving customer expectations and the ever-increasing demand for efficiency. Cold calling, once considered a grueling and often frustrating part of sales, has experienced a dramatic…

In home improvement businesses, leads are the lifeblood of any contractor’s business. However, not every lead results in a quick sale. Many leads, after showing initial interest, fall by the…

In sales, every lead matters. Aged leads—those contacts that didn’t convert during their initial interaction—often hold tremendous value, especially when fresh leads are harder to come by. These leads are…