A few years ago, I attended a digital marketing seminar. I met an entrepreneur who had just started his own business. During our chat, he mentioned how he was going on a much-needed vacation, but was worried about missing out on potential leads.
I recommended setting up an ‘Out of Office’ email auto reply. He said, “I’ve seen so many of those, and they’re all so generic!” So, I challenged myself to find some out-of-the-box examples for him.
The results? Let’s dive into them.
The Resourceful Reply
“Hello! I’m off-duty right now. Meanwhile, check out this article that has proven strategies for businesses like yours. Talk soon!”
Why it works: Instead of a plain ‘I’m not available’, you’re providing a value-add, which keeps the sender engaged.
The Friendly Check-back
“Hey there! I’m currently away from my desk. If it’s urgent, drop a note to [your email address]. Otherwise, I promise to get back within 48 hours!”
Why it works: It offers a solution and sets an expectation, all while maintaining a warm tone.
Sneak Peek into Personal Time
“Gone fishing! Literally. I’m on a fishing trip. But don’t worry, I’ll reel in my emails when I’m back on [date]. Cheers!”
Why it works: A pinch of personal touch makes you relatable and memorable.
The AI Advantage
“Hey! I’m not here, but our AI Customer Support is! They’re fantastic and can help with your queries.”
Why it works: This introduces the sender to another feature of your business seamlessly.
The FOMO Creator
“I’m at the [event name], learning some incredible strategies for businesses like yours. Can’t wait to share when I return on [date]!”
Why it works: Creates a sense of intrigue and makes the recipient look forward to your return.
The Humorous Touch
“Currently helping Superman save the world! I’ll be back to save your email queries on [date]. Hold tight!”
Why it works: A little humor can go a long way in establishing a friendly connection.
The Direct Approach
“Out of office until [date]. For immediate assistance, contact [name] at [email/phone]. Otherwise, I’ll respond upon my return.”
Why it works: Clear and direct, it keeps things professional and efficient.
The Inspirational Quote
“As [Famous Person] once said, ‘[Quote about taking breaks or vacations].’ I’m taking that advice and will be back on [date]. Talk then!”
Why it works: It’s an engaging way to set the context for your absence.
“Hello! While I’m away, why not check out our latest blog post on [topic] [link]? It’s packed with info. Catch you soon!”
Why it works: This turns your absence into an opportunity to promote other content.
The Visual Reply
[Insert an appealing image of a beach, mountain, etc. with text overlay saying, “Be right back on [date]!”]
Why it works: A picture speaks a thousand words. It’s refreshing and stands out in a sea of text emails.
The Warm Gratitude
“Thank you for reaching out. I’m currently away, but your email means a lot. I’ll make it a priority to respond on my return. Stay awesome!”
Why it works: Expressing gratitude can make the sender feel valued, even in your absence.
Data-Driven Bonus Tip
A study revealed that 67% of email recipients appreciate a touch of humor or personal connection in auto-replies. It not only humanizes the interaction but also increases the chances of a follow-up.
Out of office replies don’t need to be dull. By adding a mix of professionalism, humor, personal touch, and cross-promotion, you can turn a simple auto-reply into an engagement tool. Now, here’s your call to action:
Review your current out-of-office reply.
Choose a style from the list above that best matches your brand tone.
Implement and observe the engagement!
For more insights on engaging your clients and potential leads, explore the plethora of resources we offer at Bigly Sales. And always remember, every point of contact with your audience is an opportunity. Don’t miss out!