With over 6.71 billion people already using mobile phones, there’s no doubt SMS marketing is one of the best ways to spread the word about your business. SMS marketing is still here to stay. And with a few insights, you’ll discover how to use it to improve your digital marketing efforts.
This guide is here to simplify the process, providing you with the ultimate roadmap to free SMS marketing success. Whether you’re a small business owner, a marketer, or just curious about SMS marketing, this guide will equip you with the knowledge and tools you need to get started. Let’s explore how you can harness the power of SMS marketing without breaking the bank.
What is SMS Marketing?
SMS marketing (or text marketing) is a marketing technique to send text messages to your target audience. Businesses usually use this marketing technique to send marketing content like promotional offers, discounts, appointment reminders, and shipping notifications.
SMS marketing has many advantages over other marketing strategies. One of the biggest is that it has a high open rate compared to email marketing. According to a study, SMS messages have an average of 98% open rate, which is 5x that of email, This means there’s a higher chance your audience will see your text message than your email.
SMS marketing also boasts a 9.18% click-through rate compared to email’s 2.5%.
SMS marketing is a great way to reach your target audience. You can use it to inform customers about a weekend sale or promotion and advertise your business with a higher chance of receipt and action.
Types of SMS Marketing Campaigns
There are many types of SMS marketing campaigns, from simple to complex. Here are three of the most effective types:
1. Promotional SMS Marketing Campaigns
Digital marketers design promotional SMS marketing campaigns to generate an audience’s interest in a product or service. They can include discounts, coupons, and other special offers in their campaigns.
Everyone loves an incentive, and freebies have always been a great way to grab attention and drive more people to your store. This works even better with a compelling CTA.
2. Transactional SMS Marketing Campaigns
Transactional SMS marketing messages are sent in response to an event or action. These campaigns offer time-sensitive information to the customer, such as appointment reminders, shipping notifications, password resets, or product releases.
Because these messages are timely and relevant, they have a high open rate and can effectively drive conversions.
3. Conversational SMS Marketing Campaigns
The major difference between conversational SMS marketing and other conventional SMS marketing methods is that it involves text responses as prompts.
This two-way SMS marketing campaign mimics human conversations, with automated back-and-forth responses between your brand and the customer.
Conversational SMS blends natural language processing for lifelike digital chats, combining human agents and automated texts for effective customer engagement and retention.
Benefits of SMS Marketing
With 7.7 billion people estimated to have smartphones by 2028, SMS marketing will keep on growing. So, who would care to miss this huge opportunity of reaching the right audience?
Digging deeper, let’s explore some benefits of SMS marketing:
- Reach Customers Faster: If you have time-sensitive information to share, SMS is the right medium, as 95% of text messages are opened within three minutes of receipt. For example, if you’re running a limited-time offer, you can use SMS to inform your customers.
- Increase Response Rates: Unlike other marketing channels, SMS allows you to reach customers directly on their mobile devices, and customers are 134% more likely to respond to an SMS than an email. Because text messages have a much higher response rate, they can keep your customers engaged with your SMS marketing and open opportunities for further offers.
- Complement Other Marketing Channels: While an SMS marketing strategy is strong on its own, it can also be used to enhance other marketing channels. For example, you could use SMS to promote a contest or sale on social media or increase your email newsletter subscribers. You could also use SMS to remind customers of an upcoming event or webinar to increase signups.
- Build Customer Loyalty: SMS marketing can help you build customer loyalty by sending personalized messages and offers to individuals. This is a great way to make your customers feel valued and increase their chances of returning to your business.
- Increase Revenue: SMS marketing platforms can boost revenue by driving traffic to your store or website. You can use SMS messages to promote special sales and events and remind customers to complete their cart purchases. This mobile commerce approach takes advantage of the accessible nature of texts and seamlessly integrates into your brand’s marketing efforts.
Setting Up Your First Free SMS Marketing Campaign
Getting your first free SMS marketing campaign off the ground is exciting and a bit challenging. But don’t worry; we’re here to help you through each step.
- Choose the Right Tool: Start by selecting a free SMS marketing tool that fits your needs. Look for features like easy setup, user-friendly interface, and essential functionalities.
- Set Up Your Account: Once you’ve chosen a tool, set up your account. This typically involves providing basic information about your business and agreeing to terms of service.
- Import Your Contacts: Next, import your contact list. Ensure that everyone on your list has opted in to receive messages from you. This is crucial for compliance and customer satisfaction.
- Craft Your First Message: Now, it’s time to write your first message. Keep it short and sweet. Make sure your message is clear and includes a strong call to action. Personalization can go a long way in making your message more engaging.
- Schedule and Send: Decide the best time to send your message. Timing can significantly impact the effectiveness of your campaign. Once scheduled, send out your message and monitor its performance.
SMS Marketing Best Practices
Now that we’ve gone through some of the basics of SMS marketing for your business, let’s look at some best practices to get the most out of your campaigns.
1. Only Send Texts to Those Who Opted In
Only send texts to those who have permitted you to do so. The best way to do this is to include an opt-in form on your website or other online channels.
Even if you have an opt-in, it’s a good idea to send an initial text thanking a new subscriber and asking them to confirm opt-in with a simple reply of “Yes” or “No.”
2. Make it Easy for Customers to Opt-Out
Make it easy for customers to stop receiving your texts by including an unsubscribe option. This could be as simple as replying “STOP” or “Unsubscribe” to the text. Opting out of your SMS marketing campaign.
3. Identify Your Brand Early
Keep your marketing messages concise. When you have your target audience’s phone number, introduce your brand immediately. This makes recipients more receptive to your message from an unknown number.
Start with your brand name, followed by an irresistible offer within the second sentence. Instant brand recognition and brevity are key.
4. Keep Messages Short and to the Point
For a successful SMS marketing campaign, keep the text message under the 160-character limit. Eliminate unnecessary content to boost message open rates and clicks. An effective framework for SMS campaigns is usually in this format:
-
- Company name
- Customer name
- Enticing offer or brand promotion
- Conditions for opting-in
- A strong call-to-action
- An opt-out option
Don’t forget to provide opt-out options. It makes consumers more comfortable; they can opt out whenever they like. Also, if needed, include a shortened link for additional information.
5. Create a Consistent SMS Marketing Strategy
As with any type of marketing effort, consistency matters. Find the right balance of messages you can send within a reasonable timeline. Don’t overwhelm subscribers with too many messages, but don’t go silent either.
Striking this balance keeps your brand relevant without becoming a nuisance.
6. Adhere to Privacy Laws and Regulations
Ensure you comply with Telephone Consumer Protection Act (TCPA) privacy laws and regulations for SMS marketing. Obtain express written consent, always include your business name, provide clear terms and conditions, offer an opt-out option during business hours, and respect consumer privacy and rights.
Adhering to these regulations saves you from legal issues and protects consumer privacy.
SMS Marketing Strategies (With Examples)
Now let’s look into some of the strategies. We also have included examples to get you started:
1. Send Welcome Messages to New Subscribers
Send the subscribed customer a welcome message as soon as they register. This will ensure they know they’re subscribed and allow you to engage with them immediately. Plus, it sets the tone for future interactions.
Keep these welcome messages short and precise. A simple “Thank you for subscribing!” will do. You may also include a coupon code or special offer to sweeten the deal.
2. Announce New Product Releases
Another smart use of SMS marketing is to announce new product releases. Share the excitement with your subscribers to create buzz and re-engage customers who haven’t shopped with you in a while.
You can also drive traffic to your store or website by including a link in your SMS campaign to entice people to check out your latest offering. For example, texting “Check out our new arrivals” with a direct link to your website can boost traffic and give people a reason to visit your site.
3. Follow Up on Abandoned Shopping Carts
The average cart abandonment rate for e-commerce businesses is 70.19%. That’s a lot of potential revenue that’s left on the table. SMS marketing can help you recover some of that lost revenue by sending abandoned cart messages to customers who have left items in their online shopping carts.
4. Inform Customers When Products Are Back in Stock
As a consumer ourselves, it’s frustrating when desired items are out of stock. SMS marketing offers a solution to notify customers when products are back in stock, ensuring they don’t miss out on a restocking opportunity. You can also alert customers about similar or related products that may go on sale.
5. Collect Customer Feedback
Customer feedback is essential for business improvement. SMS surveys collect customer feedback quickly and easily. You can create a short survey using tools like Google Forms or SurveyMonkey and send the link via SMS.
Or, ask customers to reply with a rating (from one to five) and follow up with those who give a low rating to uncover areas for improvement.
6. Provide Text-Based Customer Service
You can use text messages to provide customer service. This is especially useful for businesses with a mobile workforce, like plumbers or delivery drivers. If a customer needs to get in touch with someone, they can simply send a text rather than making a phone call. This can save the customer time, and it can also be less disruptive for the business.
7. Ask for Product or Service Reviews
Many companies use SMS marketing services to gather reviews about their service or staff. You’ve probably seen this from companies like Uber, asking customers to rate drivers after their ride to get feedback on their experience and identify improvement areas.
According to the Sprout Social Index™, 83% of consumers recommend a brand they follow on social media to friends and family. Consider displaying these reviews on your website, social media pages, and SMS marketing messages.
8. Promote Online and In-Person Events
Promoting your upcoming events through SMS marketing can get people excited and engaged. Your SMS event reminders can include:
- Date, time, and location of your event
- A CTA to encourage people to buy tickets or sign up
- A link to your website or event page
- Details about what attendees can expect
- Hashtags to promote on social media
- Emojis to increase engagement
If you have a limited number of spots available, be sure to include an RSVP link in your text so subscribers can reserve their spots right away.
9. Start a VIP Program
A VIP program encourages loyalty among your customers and subscribers. People love to feel like they’re part of an exclusive group, so make them feel special by offering VIP-only discounts, early access to sales and new products, and other benefits.
To promote your VIP program, include a signup link in your SMS messages when customers purchase a product. You can also promote your VIP program on social media, your website, or in-store. Use the right SMS marketing service to send relevant messages to different groups within your target audience and increase your conversion rate.
SMS Marketing Software to Try
Rather than spend more time and effort on traditional SMS marketing methods, leverage SMS marketing software to streamline your strategy for greater success. Here are some standout options:
1. Attentive
With an intuitive and easy-to-use interface, Attentive ranks high as an effective SMS marketing software for sending personalized messages to your brand. You can integrate this with your email subscriber list and provide targeted messages for diverse groups.
2. SlickText
Integrate SlickText seamlessly with your brand’s existing software using its global API platform to get the best SMS marketing experience. Overall, this SMS marketing software features core features like text message scheduling, two-way text messaging, analytics, and tracking reports for monitoring user engagement.
3. Klaviyo
Say hello to an omnichannel platform with automation and advanced segmentation capabilities. Klaviyo contains specific features that allow you to target specific consumers based on preferences and behavior. You can leverage this to increase conversions, especially with other marketing channels.
4. Birdeye
You don’t have to be technically inclined to use Birdeye. An amazing feature that makes Birdeye stand out is its easy integration with social media platforms like Facebook and Instagram. This means you can easily incorporate a visual aspect into your SMS marketing campaign and spread your success across multiple platforms.
Take Advantage of SMS Marketing
SMS marketing can help you reach your target audience and increase engagement. By marketing to your customers where they are most active, you have a better chance of keeping their attention.
Don’t be afraid to experiment with different types of SMS strategies at the start. Some customers may prefer discounts or deals, while others may be looking for customer service support through order confirmation or shipping updates. By incorporating SMS marketing into your overall marketing efforts, you can further refine and define your social media marketing strategy.
FAQs
Some SMS marketing and free SMS marketing common FAQs:
Q: What is SMS marketing?
SMS marketing involves sending promotional messages via text to your customers’ mobile phones. It’s a direct and effective way to communicate.
Q: How do I start with free SMS marketing?
Choose a free SMS marketing tool, set up your account, import your contact list, craft your message, and send it out.
Q: What are the best practices for SMS marketing?
Keep your messages short, personalize them, include a clear call to action, and send them at the right time.
Q: How can I grow my SMS subscriber list?
Use opt-in forms on your website, offer incentives, and promote your SMS list on social media and other marketing channels.
Q: What metrics should I track in my SMS campaigns?
Track open rates, click-through rates, and conversion rates to measure the success of your campaigns.
Q: What are the future trends in SMS marketing?
Future trends include AI and automation, Rich Communication Services (RCS), and integration with other marketing channels.
