You might think texting clients isn’t the right way. But guess what people still like receiving texts from businesses like you. So, don’t ignore texting your prospects. In fact, master it. And this brings to our topic of the day: Business Text Etiquettes.
We aren’t going to talk on every little detail. But we will highlight the five DON’Ts of business texting. So, let’s get straight to it—here are five major don’ts you need to be aware of when sending those critical business text messages.
1.Don’t Use All Caps
It might seem harmless, but typing in ALL CAPS comes across as shouting. In a business context, it’s a major faux pas. You wouldn’t yell during a business meeting, so why would you do it in a text? Instead, opt for proper sentence case to convey professionalism. If you need to emphasize something, there are other ways to do it—like using an exclamation point or italicizing the text (if your messaging app supports it).
Use sentence case to maintain a professional tone. Keep your caps lock button untouched unless you’re using it for a single word to emphasize a point clearly.
2.Don’t Overuse Abbreviations
BRB, TTYL, LOL—these might be acceptable in casual conversations, but in a business setting, they can create confusion or appear unprofessional. Not everyone knows what each acronym stands for, and misunderstanding is the last thing you want in a business exchange. Always spell out your words and sentences to ensure that your message is clear and easily understood.
Limit the use of abbreviations and acronyms. When in doubt, spell it out.
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3.Don’t Send Too Many Messages
Sending too many texts in a row can overwhelm the recipient and make you appear unorganized. If you have multiple points to communicate, consider consolidating them into one well-thought-out message. Imagine your client’s phone buzzing endlessly during a meeting because you’re sending a barrage of texts—that won’t bode well for your professional relationship.
Keep it concise. One thoughtful message is better than a flurry of fragmented ones.
4.Don’t Ignore the Recipient’s Response
Once you’ve initiated a conversation, it’s courteous to acknowledge the other person’s response. Ignoring messages not only shows a lack of respect but could also cost you opportunities. If a client asks a question or makes a comment, reply in a timely manner, even if it’s just to say that you’ll get back to them with more information later.
Always respond. A timely reply is an acknowledgment of respect and professionalism.
5.Don’t Send Spammy Messages
Last but certainly not least, avoid sending any messages that could be perceived as spam. This includes unsolicited promotions, repeated follow-ups within a short timeframe, or messages sent at odd hours. Just like email marketing, text message communication must be done thoughtfully and with the recipient’s needs in mind.
Be considerate. Ensure every message provides value and is relevant to the ongoing conversation or business relationship.
Business text etiquette may not be taught in school, but it’s an invaluable skill in today’s fast-paced world. By avoiding these five key mistakes, you’ll be well on your way to maintaining effective, respectful, and professional relationships with your clients via text messaging.
So, the next time your fingers hover over that tiny keyboard, take a moment to think—am I adhering to the don’ts of business texting?
Image credits: Photo by Andrea Piacquadio