I recall an afternoon where I was browsing my phone, and an SMS notification popped up. Not from a friend or family, but a brand I’d recently made a purchase from. Their follow-up was an auto-generated SMS, thanking me for the purchase and providing a discount for my next buy.
This seemingly simple gesture led me back to their store, proving the undeniable power of SMS autoresponders.
Now, I’m sure you’re here because you understand the potential of SMS autoresponders for your business. And, believe it or not, they’re more than just automated “Thank You” messages.
Dive with me into the depths of this powerful tool and let’s discover how to make the most out of it!
Why SMS Autoresponders Matter
Before diving into best practices, it’s essential to understand the ‘why’ behind it. A study from Techipedia found that text messages have an astonishing 98% open rate, compared to 20% for email. And more importantly, 90% of those are read within the first 3 minutes! If that doesn’t highlight the potential for engagement, I don’t know what does.
Rule of Immediate Gratification
One major aspect that differentiates SMS from other marketing channels is immediacy.
When someone signs up to your list, send them a welcome text with a special offer or exclusive content. This immediate value reinforces their decision to engage with your brand and sets a positive tone for future communications.
Keep It Concise, Yet Engaging
We’ve all been there – receiving long, drawn-out messages that we skim through or ignore entirely.
A study from SMS Comparison found that SMSs with less than 160 characters have a 60% higher engagement rate than longer ones.
Craft your message to be precise, delivering the crux in a manner that’s both engaging and easy to consume.
Remember the anecdote I shared earlier? Part of why that SMS stood out was the personalized touch.
Personalization isn’t just about adding a first name. It’s about segmenting your audience based on their behaviors, interests, and purchase history, and then tailoring messages accordingly.
Use CRM systems, like Bigly Sales, to gather user data and segment your audience. This ensures that your autoresponders resonate with individual recipients, driving higher engagement.
Timing is Everything
Ever received a promotional SMS in the middle of the night? Not the best experience, right?
Research from another company indicates optimal times to send promotional SMSs are between 10 am to 8 pm, with peaks during lunch hours.
Time your autoresponders based on user behavior and time zones to maximize their effectiveness.
Encourage Two-Way Communication
SMS shouldn’t be a one-way street. Encouraging users to reply or interact can drastically boost engagement and provide valuable feedback.
End your messages with open-ended questions or conduct SMS polls to foster two-way communication.
Be Transparent: Opt-In and Opt-Out Should Be Crystal Clear
Trust plays a significant role in the success of your SMS campaigns. Ensure you have the user’s consent before sending any message and make the opt-out process hassle-free.
Regulations like the Telephone Consumer Protection Act (TCPA) have clear guidelines about SMS marketing. Familiarize yourself with these rules to ensure compliance.
Continually Test and Optimize
The digital landscape is ever-evolving. What works today might not work tomorrow.
Regularly A/B test your messages, monitor metrics like open rate, click-through rate, and conversion to refine your strategy continually.
An SMS might seem like just 160 characters, but its potential to engage, convert, and retain customers is enormous. However, like any powerful tool, its efficacy lies in its usage. Implement these best practices, continually test and adapt, and watch your SMS marketing soar to new heights!