Smith.ai answers your phone with trained human receptionists and charges per call, starting at thirty calls a month. Bigly Sales runs a managed AI calling operation priced by minutes or by calls in volume blocks, built for teams whose phone volume runs into the thousands. The two are not really chasing the same buyer, and the number that decides it is how many calls a month you actually take.
Smith.ai is a genuinely good answer below a few hundred calls a month, and the people answering are people. Bigly becomes the better fit at the point where per-call pricing starts growing faster than the revenue those calls produce.
Bigly charges by minutes or by calls in blocks, so the cost of each conversation falls as volume rises instead of staying flat at a per-call rate.
Bigly runs qualification, aged lead reactivation and follow-up campaigns on the same platform, not only the calls that happen to arrive.
Consent checks, suppression lists, known litigant screening and state calling rules run before a call is placed rather than being reviewed after the fact.
Call outcomes, transcripts and dispositions write back into your CRM and calendar rather than sitting in a separate dashboard, so your team works from the records it already uses.
A practical comparison for teams choosing between a human answering service and a managed AI calling operation. Smith.ai figures are their published plans, ours are the live Bigly tiers.
| FEATURE CAPABILITY | BIGLY SALES | SMITH.AI |
|---|---|---|
| Best fit | Teams handling thousands of calls a month | Teams handling tens to a few hundred calls a month |
| Who answers | AI voice agents, with live transfer to your team | Trained human receptionists, with an AI-first option |
| Pricing model | Minutes or calls in volume blocks | Per call, billed against a monthly call allowance |
| Entry price | $2,999 a month for 20,000 inbound minutes | $300 a month for 30 calls |
| Effective rate at plan size | About 15 cents a minute on Launch, 8 cents on Velocity | About $10 a call on Starter, $7 a call on Pro |
| Cost of 1,000 inbound calls | Inside the $2,999 Launch plan at no extra charge | About $8,050 on the Pro plan once overage applies |
| Outbound campaigns | Included and priced per call, from 25,000 calls a month | Sold as a separate outreach service |
| Pre-call compliance screening | Litigant list and state rule checks before the dial | Not stated in their published plans |
| Whitelisted local numbers | More than 200 owned lines with local presence | Not stated in their published plans |
| Contract | Monthly plan sized with an account manager | Month to month, no long-term contract |
Bigly Sales handles inbound answering and outbound campaigns on one platform, priced so the cost of each conversation falls as your volume rises. Bring your own call mix and we will size it honestly on a demo.
What buyers ask when comparing Bigly Sales and Smith.ai.